Download Black Social Dance in Television Advertising: An Analytical by Carla Stalling Huntington PDF

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By Carla Stalling Huntington

The impression of dance upon shoppers has lengthy been understood via advertisers. This paintings investigates using black social dance in tv advertisements. masking the Nineteen Fifties throughout the 2010s within the usa, dance is proven to supply worth to manufacturers and to impact intake reviews. An interdisciplinary paintings drawing upon anthropological, phenomenological and cultural theoretical techniques, the textual content presents a thought of dance for a tradition that has regularly drawn upon African-American arts to promote products.

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